Feb
08
Posted by Bill Guertin in Originality Blog at 08:46 AM
Read the article-
What’s your Whopper? by Bill Guertin
If you take something away from a consumer that they love, you’ll see how much brand loyalty they have. It holds true in your business as well.
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Advertising Trends for 2008: Authenticity Rises To The Top Again
The Wall Street Journal reported today on five trends that will be shaping advertising for clients and their ad agencies in 2008 and beyond.
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Reality Is Selling and Authenticity Is Winning
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The Man In The Orange Vest by Bill Guertin
Originality takes many forms, and can even be found in the mundane, which I learned by accident. Selling peanuts on a street corner on behalf of a charity can be mundane… or.... well, just read it for yourself.
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Four laws of Authenticity
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use your right to differentiate through inherent uniqueness
read the blog
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realize competitive advantage by exposing your exclusive niche
read the blog
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become a beacon to your market by being open about your business
read the blog
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employ a training system to sustain authenticity throughout your organization
read the blog
Reality Sells Authors
Bill Guertin & Andy Corbus
Andrew Corbus is a successful small businessman, and worked with Bill Guertin for many years as an advertiser on the radio stations where Bill presided as Sales Manager. Their conversations and research have resulted in a book that is changing the way many business owners are looking at themselves.
Read more about the authorsDiscover 15 simple ways to be more authentic in your work life. Based on the principles of Reality Sells, these great ideas get your thinking about your business today!
Register today and get your Free copy
Authlenticity in Marketing
We believe the more genuine you can be with today's consumers, the more successful you can be in business.
Learn more
Receive tips on how to bring Authenticity to your business. The journey is just beginning, won’t you us?
Benefits
- Relevant Tips and Techniques
- Authenticity Success Stories
- Announcements Invitations To Seminars
- Featured Products
- Cool Links
- Random Thoughts
- For a Press Kit contact: WBusiness Books (626) 448-3448 info@wbusinessbooks.net
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To request an interview with the authors contact The 800-Pound Gorilla Business Office:
(815) 932-5878
FAX: (815) 939-4890 -
Speaking Inquiries, Book Signings, and Promotional Opportunities:
(815) 932-5878
FAX:(815) 939-4890 -
Email Andrew
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To order the book:
Amazon.com
Barnesandnoble.com
