RealitySells

Is this Book for You?

Hey, you want to know more. Cool. Here’s the gist of what we’re all about:

Think for a moment about Reality TV… shows like American Idol, The Apprentice, Wife Swap, The Biggest Loser, The Bachelor, The Real World, and all the others that are similar.

They’ve become some of the most popular shows on television because they fulfill our growing desire for three things: to satisfy our urge to be a ‘fly on the wall’; to enjoy TV that is unpredictable and unscripted; and to watch the real personalities of the shows’ characters eventually rise to the surface.

We love to discover the real story. And today, we also want the real story from the places where we shop and spend our money.

We want the honest truth. We can see through the slick, polished glitz of advertising and marketing. We want to know what companies stand for, not just what they sell. When we spot a forgery, we’re quick to want to expose that business for what it is. And today’s instant communication devices allow us to share our opinions about everything from laundry detergent to contraceptive devices.

Want to know if a movie is really good? Go to any of the dozens of online blogs or independent review sites on the Web. Is the new restaurant in town any good? You can text your friend that was just there an hour ago and find out. Should you buy that make and model of car? Just Instant Message your address book of dozens of friends, and you’ll get lots of immediate opinions.

In a world that wants the truth and will quickly learn it anyway, we believe that your genuine story is better than anything you could make up. Those things that make you unique, genuine, and Authentic(capitalized on purpose!) are what people really want to know about you. Those businesses and individuals who allow others to discover the unvarnished truth about them are ultimately more believable and more trustworthy to today’s fickle consumer.

Reality Sells shows you how to discover your own Authenticstory, and what to do with it once you’ve got it.

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