RealitySells

TruTV: Reality, Actuality, or Authenticity?  - by Bill Guertin

What’s the difference between being Authentic and being something else?  -----

Athletes and Authenticity: The Freedom of Honesty by Bill Guertin

We’re disappointed when professional athletes cheat to win.  We should also choose companies that adhere to Authenticity when deciding where to spend our dollars, so that we’re not disappointed in the outcome.  Here’s how to spot the good companies from the bad.

____________________

Reality Sells Podcast

Listen to the “How to Bring Customers Back Again and Again” Podcast
Podcast

Water is the sustainer of life

Water is the sustainer of life. It is the liquid refreshment that keeps us cool, and nourished. The rule of thumb is you can survive 3 minutes without air, 3 days without water, and 3 weeks without food. Water is the element for west, which is repeatability. Think of customers as dusty-dry thirsty people who long for a tall crisp, cool drink. Getting what they want and need at a minimal and basic level is like giving them a warm canteen with enough water to push back there immediate thirst. Giving them a customer service experience that they will remember and talk about is like giving them enough perfectly chilled pure mountain spring water to replenish there dry bodies for the next couple of days.