Nov
11
Posted by Bill Guertin in in Freedom Blog at 11:32 PM
Posted by Bill Guertin in in Freedom Blog at 11:32 PM
We’re disappointed when professional athletes cheat to win. We should also choose companies that adhere to Authenticity when deciding where to spend our dollars, so that we’re not disappointed in the outcome. Here’s how to spot the good companies from the bad.
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use your right to differentiate through inherent uniqueness
realize competitive advantage by exposing your exclusive niche
become a beacon to your market by being open about your business
employ a training system to sustain authenticity throughout your organization