Feb
21
Posted by Bill Guertin in Transparency Blog at 01:53 PM
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How Did Denny’s Wind Up Here?
The Super Bowl promotion that Denny’s Restaurants cooked up was a doozy: Free Breakfast for the entire country on Tuesday, Feb. 3rd from 6am to 2pm. No strings, no hassles. Just a free Grand Slam. Did it re-establish the chain as the Authentic breakfast choice? You decide.
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A Transparent Success Story: The NBA’s Miami Heat
They went from heroes to goats in less than two years, but the Miami Heat chose to respond to their fans in a bold, unique way. And it’s working.
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Peeling Back The Microsoft Curtain
The pressure to be Transparent has become too great for even the 800-Pound Gorilla of software.
Four laws of Authenticity
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use your right to differentiate through inherent uniqueness
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realize competitive advantage by exposing your exclusive niche
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become a beacon to your market by being open about your business
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employ a training system to sustain authenticity throughout your organization
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Reality Sells Authors
Bill Guertin & Andy Corbus
Andrew Corbus is a successful small businessman, and worked with Bill Guertin for many years as an advertiser on the radio stations where Bill presided as Sales Manager. Their conversations and research have resulted in a book that is changing the way many business owners are looking at themselves.
Read more about the authorsDiscover 15 simple ways to be more authentic in your work life. Based on the principles of Reality Sells, these great ideas get your thinking about your business today!
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Authlenticity in Marketing
We believe the more genuine you can be with today's consumers, the more successful you can be in business.
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Receive tips on how to bring Authenticity to your business. The journey is just beginning, won’t you us?
Benefits
- Relevant Tips and Techniques
- Authenticity Success Stories
- Announcements Invitations To Seminars
- Featured Products
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- For a Press Kit contact: WBusiness Books (626) 448-3448 info@wbusinessbooks.net
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To request an interview with the authors contact The 800-Pound Gorilla Business Office:
(815) 932-5878
FAX: (815) 939-4890 -
Speaking Inquiries, Book Signings, and Promotional Opportunities:
(815) 932-5878
FAX:(815) 939-4890 -
Email Andrew
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To order the book:
Amazon.com
Barnesandnoble.com
