Posted by Andrew Corbus in Repeatability Blog at 11:00 AM
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The Consistency of Inconsistency
My cable company didn’t do what they said they were going to do. They came to my home for an install, didn’t knock on the door, and whatever they did on the outside didn’t work. We thought they missed the appointment. Once three hours past, I decided to check into it.
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The Challenge of Serving Others Greatly
I know a little something about feeding the hungry.
Our three boys are 17, 14, and 8. Two of them wear shoes that are far bigger than I’ve ever worn in my life. All of them have friends, and coincidentally, all of them seem to be starving just as they arrive at our house.
Sherri and I have lots of experience feeding the hungry.
When a customer comes into a restaurant, however, there’s more to feeding them than simply putting food in front of them.
Four laws of Authenticity
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use your right to differentiate through inherent uniqueness
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realize competitive advantage by exposing your exclusive niche
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become a beacon to your market by being open about your business
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employ a training system to sustain authenticity throughout your organization
read the blog
Reality Sells Authors
Bill Guertin & Andy Corbus
Andrew Corbus is a successful small businessman, and worked with Bill Guertin for many years as an advertiser on the radio stations where Bill presided as Sales Manager. Their conversations and research have resulted in a book that is changing the way many business owners are looking at themselves.
Read more about the authorsAuthlenticity in Marketing
We believe the more genuine you can be with today's consumers, the more successful you can be in business.
Benefits
- Relevant Tips and Techniques
- Authenticity Success Stories
- Announcements Invitations To Seminars
- Featured Products
- Cool Links
- Random Thoughts
- For a Press Kit contact: WBusiness Books (626) 448-3448 info@wbusinessbooks.net
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To request an interview with the authors contact The 800-Pound Gorilla Business Office:
(815) 932-5878
FAX: (815) 939-4890 -
Speaking Inquiries, Book Signings, and Promotional Opportunities:
(815) 932-5878
FAX:(815) 939-4890 -
Email Andrew
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To order the book:
Amazon.com
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